You can associate an action to be applied on the content frame level. For example, you can display message, open an attachment, launch a program, send an email and more.
Actions and variables can be used to create interesting titles with varying interactivity and dynamically updated information. For details about configure actions and working with variables, see Actions and variables.
Configure and add as many actions on the frame level as needed.
To add an action:
Double-click the content frame graphic 
of the content frame in the Title Explorer. Alternatively, you can right-click the frame and select Properties. The Properties ribbon is displayed.
In the Add group on the Properties ribbon, click Action. The Action ribbon is displayed.
Use the controls on the Action ribbon to configure the action you want to apply on the title level. For details, see About actions and Adding an action.
The action is added.
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